DVELAS shows in Surface&Interface exhibition its latest armchair graphically personalised with the new Virtual Melt digital printing technology.
The new armchair designed by Enrique Kahle architect has been printed with this new thechnology with a pattern created by the graphic designer Arraitz Koch through a proposed initiative of Valresa and Red.
Virtual Melt is a new technology from the Valencia-based firm Valresa. It was born through research and development with the goal of finding a new process for decorating wood with digital printing technology. It allows personalisation on any wood surface, be it flooring, cladding or pieces of furniture. On top, it integrates into the natural properties of the wood.
To mark the debut of Virtual Melt, Valresa proposed first-time collaborations between the visual arts, furniture design and interior design, to create personalised pieces and surfaces.
Commissioned by Manuel Lecuona, Professor of Design Management at the Universitat Politècnica de València, organized by Valresa and Red (Spanish Design Companies Association) ant the support of icex, the exhibition will take place at the Palazzo di Litta (Corso Magenta 24) in Brera Design District, Milano, next week (April 4th – 9th).